One of the most significant trends related to new media is the need for real-time information. In a recent article on CNN, Pete Cashmore,

CEO of Mashable, sums this up well: 
http://www.cnn.com/2009/TECH/12/03/cashmore.web.trends.2010/

“Sparked by Twitter, Facebook and FriendFeed, the real-time trend has been to the latter part of 2009 what "Web 2.0" was to 2007. The term represents the growing demand for immediacy in our interactions. Immediacy is compelling, engaging, highly addictive ...it's a sense of living in the now.”

The real-time web is something all businesses need to understand because it impacts how users interact with them. For instance, Google recently announced they will include real-time search in their search results. While you may think this does not affect your business, traditional search methods will no longer be effective. If you want to be found via search, you need to have a plan for real-time updates.There are some good articles below that explain this further.

VMP Group is partnering with technology companies who offer real-time services to help our clients take advantage of this new paradigm.

Want to learn more? Here are some of our favorite articles.

Want to specialize in the realtime web – want to bring biz into real-time web.

  Google Launches Real-time Search (Mashable)
  http://mashable.com/2009/12/07/google-real-time-search/
  One of the most significant examples of real-time web is
  Google’s recent announcement to integrate real-time search into
  their search results. This post from Mashable provides a great
  overview.

  Google Will Force all B2B Companies to Tweet (Social Media B2B)
  http://socialmediab2b.com/2009/12/google-real-time-search-b2b/
  Think that you don’t need to be on Twitter? Think again?
  Google’s new real-time search feature will change what companies
  need to do to be found in search.

  Brace Yourself for the Real-time Web (CNN)
  http://www.cnn.com/2009/TECH/12/10/cashmore.realtime.web/
  Pete Cashmore, the CEO of Mashable, highlights 6 ways real-time will
  impact the web in 2010.