Mobile technologies have gaining traction for years. With smartphones like the iPhone and the Droid, more users than ever are getting information from devices that are not traditional PCs. If companies want to reach these audiences, they need to understand and tailor their marketing for this audience.

 

Here are some great resources about mobile technologies and marketing.

Mobile Predictions for 2010 (iMedia Connection)

http://www.imediaconnection.com/content/25201.asp
Is this really the year of mobile? Noah Elkin predicts steady growth – and a lot of opportunity for marketers.

6 Tips for Getting Mobile Marketing Right (Target Marketing) http://www.targetmarketingmag.com/article/6-tips-getting-mobile-marketing-right
Are you considering trying out mobile marketing? This is a great post to help you get started.

Mobile Marketing Turns Some People On, Some People Off: Targeting of Users is Key for Marketing (BIGresearch)
http://www.bigresearch.com/news/big111109.htm
This news release highlights key findings from BIGresearch’s survey of 22,000 consumers. Check out which demographics are likely to use mobile devices.

Seven Smartphone Predictions for 2010 (NetworkWorld) http://www.networkworld.com/news/2009/120409-seven-smartphone-predictions-for.html Wondering where the world of mobile is headed? These are some interesting predictions.